Strategizing your business for the future success.
An effective social strategy can help you grow your business, maintain your social presence and engage with the audience.
Twitter is another large player in social media with over 300 million users and the Twitter advertising opportunities are growing at a rapid rate. It offers its own self-service advertising platform called Twitter Ads, which allows you to amplify your tweets to a wider audience.
Twitter Ads can be set up relatively quickly, allowing you to control your own budget, choose who you target your adverts to, and select what messages to promote. This dashboard is also where you can see the real-time results of your adverts, and make the decision to launch, pause or delete them at any time.
There are three different kinds of ads you can have on Twitter:
- Promoted Tweets: They are typically used to place your best content in front of an audience which you select through targeting. This means your audience will see your Promoted Tweet in their timeline, just once, near the top.
- Promoted Accounts: This suggests accounts that people don't currently follow and may find interesting. Promoted Accounts boost your follower growth and are best used when you would like to be more discoverable to people who are likely to love your business.
- Promoted Trends: They offer the facility to become a sponsored Trending Topic on Twitter. They are not available to self-serve advertisers, and you must have a Twitter representative to be able to purchase these adverts.
As a Twitter advertising agency, we manage paid campaigns for brands across many sectors. The Twitter advertising landscape changes day by day with new advertising formats and optimization opportunities being introduced all the time. It’s our job to stay on the pulse so having one of our Twitter specialists work for you means your business will always be on utilizing Twitter advertising in the best way possible.