Search Engine Optimisation
Get found by the right people…
The people searching for what you do and generate new business.
SEO Agency in Melbourne
Kick-start your new website
You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?
And that’s why search engine optimisation (SEO) – the earning of traffic through search engines – has been such an important topic for site owners for over 20 years. Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results, making it easier for your target audience to find you. It is a key component of any digital marketing strategy, alongside PPC, social media, content marketing and other channels, and if done correctly can yield huge rewards to your organisation.
How do you research keywords?
One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword.
Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Once you have a variety of keyword ideas, you can then use them for on-page SEO, improving your content, building helpful pages and finding relevant sites in your niche.
Organic SEO Specialists
We do everything possible to ensure that our techniques comply with the various search engine guidelines, while offering complete transparency to our clients. For our clients we always recommend the long-term, content-led approach to SEO, following white-hat SEO methods that reward the website for engaging and interesting content and avoiding any penalties associated with black-hat SEO. Please look at our case studies demonstrating our results history to prove this.
We also aren’t afraid to tell you the truth about your current SEO practices. If there are issues impacting your performance, we want to identify and fix them as quickly as possible to get you on the path to success.
If client targets or time-sensitive campaigns necessitate risk, we ensure clients are completely up to speed as to what these risks may involve. We believe that educated clients get the best value out of the services we offer, and are always happy to explain our work, right down to the fine details.