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If you have ever been disappointed by a Google search, you may be familiar with Bing. Microsoft's search engine is in direct competition with Google. The objective of Bing is to challenge the market leader in internet search.
Bing's Pay-Per-Click (PPC) adverts aid the corporation in achieving its high aim. PPC advertising are described as "a kind of search engine marketing (SEM) in which the advertiser pays for clicks on an ad." In other words, the advertiser must pay the publisher each time a user clicks on the advertisement. In exchange, the search engine will store the advertising and display it to people whose searches match the content.
While pay-per-click (PPC) advertising on Google Ads is prevalent, Bing's version offers unique advantages that distinguish it from Google. And if you operate a small to medium-sized business, you may be more interested in Bing's pay-per-click options than Google's.
Bing PPC adverts are supported by Microsoft's Bing, Yahoo, and AOL search engines. Your content will be quickly delivered to all of these channels using Bing marketing. Bing PPC may be of considerable help to paid advertising efforts, since it is utilised in over five billion monthly searches on the Microsoft network.
Pay-per-click (PPC) advertisements on the Bing network function similarly to Google AdWords. Advertisers pay the search engine each time one of their adverts is clicked upon by a user. Similar to Google, Bing permits up to 80 characters in ad text and offers tools to aid in the design of a focused and efficient keyword list, guaranteeing that no money is spent on useless campaigns.
Although the search volume on Bing and Yahoo is smaller compared to Google, the traffic is less expensive and might give a wonderful potential for improved online visibility if you already know which keywords perform. Multiple customers of Supersonic IT Solutions conduct advertising on Bing and Yahoo.
Bing/Yahoo campaigns have some great benefits:
- Conversions are often cheaper, for the simple reason that many competitors are comfortable using Google and don’t make the transition.
- It’s the default search engine on Internet Explorer which is still one of the biggest web browsers in use today so there is a captive audience.
- Creating an account on Bing is as simple as exporting your AdWords build and importing it into Bing. Although a few checks are necessary, such as adding custom URL tagging, this really saves a lot of time and is something Bing have worked hard to improve for the user.
Supersonic are experienced with managing Bing and AdWords accounts, often with the aim of exploring new areas of performance using the merits of both search engines.