YouTube TrueView Advertising

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PPC | Pay Per Click | YouTube Advertising

We are experts in online advertising. Our team is ready to help you get the competitive advantage by creating YouTube Advertisingthat will increase your brand’s presence.

Why you should be advertising on YouTube?

YouTube is now the second largest search engine behind Google, with over 1 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute. This provides an enormous reach and makes YouTube an exciting platform with major potential.

YouTube is a large part of many people’s lives whether they are at home, at work or on their commutemaking it a great platform to advertise. With YouTube, you can advertise to your customers using text and images and thus create engaging content targeted via data-based segmentation criteria.

What are the benefits of YouTube Advertising?
  • Incredible reach: There’s no shortage of people browsing YouTube – over four billion videos are viewed every day. Thanks to YouTube’s immense size, you’re almost guaranteed to find many users within your target market.
  • Intelligently target your audience: Like almost all online advertising, you can specifically target your YouTube ads to ensure they are only seen by your chosen audience. You can target customers based contextual keywords and topics, or target users based on their geographic location, language and interests. This means you don’t have to waste money showing adverts to the wrong audience.
  • Extremely cost effective: Unlike television advertising, which is very cost-prohibitive and will only reach a small percentage of your target audience, YouTube advertising is extremely cost effective. You only must pay when someone clicks or watches your whole advert and you have complete control over how much you spend. This strategy is very affordable and if managed correctly can generate a good return on your investment.

YouTube TrueView video adverts mean you only pay when someone watches your advert. There are two advert formats available, In-Stream and In-Display.

YouTube TrueView In-Stream:

  • Adverts appear before a YouTube video.
  • Adverts are charged on a cost per view basis.
  • The charge occurs when the 30 seconds of the advert has been watched or the whole advert, whichever comes first.
  • The viewer can skip after 5 seconds of the advert, if they do this before 30 seconds or the end, no charge occurs.
  • Viewers can click the advert to your website at no extra cost.
  • Average cost per view range from 3p – 10p.

YouTube TrueView In-Display:

  • Adverts appear in next to YouTube videos, or in the search results.
  • Charged on a cost per view basis.
  • The charge occurs when the advert is clicked to watch.
  • No additional charge for a click through to the website.
  • Average cost per view is 10p – 30p.

Supersonic IT Solutions can help place your video adverts to your target audience to increase awareness and ROI. Our experience has shown us that YouTube can drive a huge volume of views, strong click through rates and lead to the achievement of various business goals.

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