Lead Generation is critically important to the future of any business. There is simply no way around it, to grow your business you need new customer. If it feels like you are constantly struggling with Lead Generation, you are not alone. Don’t get comfy with that, you need to act and get onto it. You need to keep your sale funnel full of new perspective clients.
Here are our few tips and tricks on how to get the most out of online platforms to enhance your lead generation be more productive for your business:
- Targeted content:
In today’s world, your message and content need to be highly relevant for the audience to take notice. The audience is super smart and have lots of options available on their fingertips. Posting anything will not help, but you need to post content that is relevant and informative for the customer. You need to strategise the content on your posts, website or any other platform. Aim to target your specific market audience with different content initiatives. There is no ‘one size fits all’ approach in this perspective.
- Engaging Leads:
Your focus should be on the engagement of your audience, if your content is able to get that then your content has done its job. Higher the level on engagements means higher the chances of lead generation. Unengaged leads don’t get converted so your focus should be on engagement.
Your CTA on the landing page should stand out and targeted to your audience and it should closely align with the content placed around the CTA. Be specific in your CTA and not beating the bush. You can even place CTA in your email signature, now that’s clever isn’t it?
- Social Media platforms:
Instead of choosing the traditional promotional methods, get onto the social media. Use it every single day because it’s a platform where people look for information these days. Today's generation is far too keen to surf the social media platforms. Those social media platforms therefore serve a great way to interact and attract customers.
- Free content:
Give away plenty of free content. As you would’ve understood by now that engaging your leads is important. Each and every piece of content brings your audience a step closer to you, so don’t be a miser to share information with your audience.
- Landing pages:
Your page experience should be immaculate for the audience and search engines too, it will help you with SEO. The landing page should not be cluttered and busy with text and images. Keep your landing page crisp, clear and to the point. Keep the content on the page precise to what your page is targeting.
- Competitor Analysis:
Have your competitors launched a new website, product or service? You should know about it. Be aware of what your client are doing regarding websites, marketing etc. Track the actions of your main competitors and use your knowledge to crush them.
- Email Marketing:
Use automated, opt-in email marketing to nurture prospects. When used correctly, emails can be an effective, and cost-effective, way to generate new business and don’t forget to include a link to unsubscribe.
- Include a clear call-to-action – make sure the prospect knows what you want them to do.
- Link to a landing page – where the prospect must provide their details.
- Follow the form with a thank you page – ensure that additional content is available, and don’t forget to include social media sharing buttons to encourage leads to share and generate more leads.