Content Marketing Agency in Melbourne

Content sits at the heart of everything we do.

True content marketing goes well beyond blogs or guest posts. As Google’s understanding of rich media such as images, graphics and videos continue to improve, savvy marketers recognise the value of investing in creative content in all forms. We know the power that targeted, content-led SEO can do for your web site. That’s why we’re on a mission to create brilliant content that boosts your web site rankings and grows traffic. No marketing buzzwords. No thin copy. Just a content-led SEO agency that gets results.

Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer. Content Marketing is an effective way to encourage conversions and its main objective is to build a content strategy to meets the needs of your target audience. It helps you stand out from the competition, provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.

Supersonic IT is one of Melbourne's leading content marketing agencies, employing strategies that add value to your business in a variety of ways, but ultimately, we tailor it to your goals. So, what goals can content marketing help you with?

Increase brand awareness and affinity

Whether your brand is new in the world of digital or simply needs a push in brand awareness, likeability and/or recognition – a content marketing agency can solve it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to content marketing to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you.

Improve the quality of your website traffic

What’s the point in driving customers to your site who might never come back? The right type of content doesn’t need to mislead with clickbait headlines; it speaks for itself, thus giving you permission to be honest with potential customers about what they can expect. This way, they won’t just come and go from your site, and they will like your brand more for being transparent. If you are unsure of who this might be, we will help you identify your marketing personas and target audience.

Grow your social media engagement and following

Social media is a fantastic way to promote your business and grow your online presence. Growing your audience should always be at the forefront of your mind when handling social media accounts. This is because a large audience leads to more great opportunities like brand recognition, customer loyalty and, most likely, higher conversion rates. We will take you through the steps from how to identify your target audience, what their behavior is like, where you can find them as well as analysing what your competitors are doing online. We can also work reactively to showcase your brand’s approach by joining already trending conversations and organising campaigns with influencers who will take you even further.

Improve your search engine visibility

For many businesses, search engine rankings can often be overlooked. But to make sure your website is visible and hitting page 1 on Google, a thorough SEO plan will need to be in place. Before you proceed, you need to get clear on how would rate the visibility of your website on search engines, and whether you are appearing for the correct search terms. This is where a content marketing agency comes into place. Search Engine Optimisation and content marketing go hand in hand. Employing a technically focused content marketing agency, with a thorough understanding of SEO, can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.

Online press coverage and links

Getting your content in front of reputable journalists, influencers, magazines and newspapers is a great way to reinforce your brand and spread the word to a huge online audience.

Creating compelling content will always attract editorial links. These are a crucial part of any SEO campaign, as backlinks are an important ranking indication to get your content out there. Backlinks are hyperlinks that come from external websites and link back to yours, and the more sites that link to the same website, the more value it will have on SEO. Any content marketing agency worth its salt will understand the value in link-building and how it’s essential to a company’s SEO. It would also help to know what content your readers are interested in for organic link building. If they are interested in your story, your outreach strategy is just right.

Increase your email database

Email marketing is one of the most powerful online marketing tools further down the conversion funnel – providing your emails offer what your users have signed up for. Having a strong email list is just as important to generate more leads, by creating great email content that is useful and newsworthy, you can encourage more signups. This can include the sharing of offers, new products, company news and the latest blogs as well as personalised emails specific to individual users preselected interests or buying behavior. We will help you plan your email marketing throughout the year and define what content is worth sharing.

If you would like Supersonic IT Digital to develop a content marketing strategy that works for your business, please get in touch for an informal chat about how we can help.